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June 8, 2017
I want you to close your eyes, and remember an exciting moment in your life. Maybe it was a birthday party, a family trip, or the first time you ate a Hershey’s Candy Bar. Remember how much fun you had, that smile on your face, and how excited you were to tell someone else how great your experience was. Think about the people, the things, and events that made that experience so special. Think about the way you felt, right in that moment. Now, open your eyes, and write all of that down.
Believe it or not, each of our lives is filled with a never-ending storybook of great, and sometimes not so great, experiences. These experiences create memories that last a lifetime and shape who we are now, and who we will ultimately become. As business owners, it’s essential to create an incredible client experience that will not only create beautiful memories for those we serve, but that will turn your past clients into your brand evangelists! Seems like a lot of pressure, right? I know you’re thinking, “How is this even possible?” It’s so much more than providing a great service—your clients already expect that. But the recipe to a stellar client experience is made of one very key ingredient—feeling! From the moment you are introduced to your client to your last interaction (or beyond that!), how do you want your clients to feel? Whether you want your clients to feel loved, nurtured, at-home, excited, joyful, or anything in between, here are some ways you can create an experience that shows them how much you care, and ultimately leaves them wanting more!
At the of the day, your client experience is a clear indication of how you love to love people. And think about it…it’s such a blessing to use our gifts, our talents, and our passions to love on others every single day! What a gift! When you love your clients and others well, even more of that love will come back to you, and then some!!
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